From 2017: Owner hjá beOmni ráðgjöf

From 2025: Board member hjá FESTI hf

From 2025: Chairman of the board hjá Útilíf

2024 - 2025: Assistant Professor & Head of Retail & Service Management Studies hjá Bifrost University

2024 - 2025: Board member hjá Útilíf

2021 - 2025: Board member hjá Ormsson/SRX/TT3

2021 - 2024: Part time teacher hjá Bifrost University

2021 - 2023: Director of customer and retailing transformation hjá BYKO

2021 - 2023: Board member hjá The center for retail studies

2020 - 2022: Board member hjá Professional Group Digital Business at The Federation of trade and services

2012 - 2014: Managing Director hjá Smáratívolí

2007 - 2012: Division Marketing & Business Development Manager hjá Icepharma

1999 - 2007: Brand Manager Coca-Cola hjá Vífilfell

ORCID website

• 2020: Ph.D. in Business Management at University of Leeds
• 2015: MA in Fashion, Enterprise and Society at University of Leeds
• 2002: BS in International Marketing at Reyjavík University

• Retail management
• Service Management
• Loyalty management
• International marketing
• Brand management
• Strategic managment
• Dynamic capabilities

• Final Assignment
• Retail and Service Management
• Marketing Strategy and Planning
• Loyalty management